For me, doing a website for this project is something to behold as different and a way to viewing work as a more interesting and helpful then say a regular research paper. I wanted my audience to be captured in this awe of creativity. The craftsmanship of the website is meant to feel real and have all the conventions you would a regular website which makes this creative project special from all the rest. The background of the website makes you feel that you yourself are researching the question. The way the project is organized is easy for the intended audience. A person can click back and forth. Also, pictures are plentiful within this project and they go along with the text. It is suppose to help the audience visualize the text as they read them. However, the organization of the text and the pictures make it look like an everyday website and the audience is familiar with that way of reading which I believe would be easier than Prezi or a research paper. The project also uses three case studies which show actual examples within three study area. Presenting the information as case studies looks more interesting and feels a lot easier to read then say a research paper. The information is organized in titles and sub titles so that the audience knows exactly where they are and what they are reading. This organization overalls helps the audience navigate there way around this website while keeping in the conventions of a normal website. The overall content and transition makes it easier to understand where I am going with this exploration. At the bottom of each case study, there is an overview the content and the trends that are found within the content. In the conclusion, this information is repeated to make an overall answer to the question which feels easy to understand. The exploration is suppose to feel guided and I think that audience feels that and it makes more sense that way than to say if they just started picking random pages. Overall understanding of this website as a tool for the audience to understand the information makes I think makes for an interesting discussion because it is easy and imaginative at the same time. This project is the essence of fun while exploring knowledge.